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Custom Challenge Coins for Advertising a New Product

October 20th, 2011

As a business owner, you need new and inventive ways to announce product launches.  That’s where custom challenge coins come into play.  They’re created according to your vision and specifications and can be used to draw new customers to your storefront or website.  This allows you to take your concept to another level by expanding upon your brand.

For example, custom coins can be single or double sided.  This allows you to use one side for your logo, email address or URL.  The other side can give specific information about the products or services that you’re launching.  You can even include a date on your coins as a way of making them more official.  This adds value to them by making them a souvenir as well as a marketing tool.  People will hang onto the coins because they know that they were meant to be special.

Challenge coins can be used in a number of different ways.  Here are a few suggestions for you to think about:

  • Hand out a custom coin prior to the launch as a way to get people interested in your product or service. Encourage people to visit your website or place of business on a specific date.
  • Give coins out to customers that purchase a certain dollar amount of merchandise or services. This helps increase your dollars per transaction and also gives your customers a favorable impression of you.
  • Host a special event and award challenge coins to everyone in attendance. Sponsor a family fun night or other type of special event and award everyone that comes to it with a challenge coin.  Let them know about the new products or services that you’re trying to promote and what day your promotion starts.

Order your custom challenge coins in anticipation of your new product launch.  We can help you come up with a design that draws attention to your business or organization.  Visit Challenge Coins R Us today to see samples of our coins.  You can also call 1-800-953-3607 toll-free or email info@challengecoinsrus.com.

Custom Challenge Coins For Grand Openings and Ribbon Cutting Ceremonies

June 13th, 2011

Grand openings and reopenings of businesses are great places to hand out custom challenge coins.  These tokens of appreciation serve as thank you gifts for customers willing to come out and be part of the festivities or ribbon cutting ceremony.

This outcry of support is just what businesses need to survive in today’s world.  With so much competition, there has to be a way you can stand out in your community.  Custom challenge coins allow you to do just that because they are personal, memorable, and last a long time.

Getting the Word Out About Your Grand Opening or Reopening

Custom challenge coins are double sided which allows you to put a lot of information about your business on them.  This can include your name, location, phone number, URL or web address.  You can also feature a logo, image or photograph.  Whatever helps with branding.

You want people to recognize your company by sight.  This is possible when you have an item like challenge coins to hand out to others in attendance at your grand opening or reopening.  They will see the logo or image on your coins and begin to associate it with you and what you have to offer the public.

Promotional Products Like Custom Coins Make Great Door Prizes
A good way for people to take notice of what you’re doing is by offering them a prize.  Reserve some coins for door prizes and give everyone a numbered ticket once they step foot in your store for the first time.  At a pre-announced time, draw tickets and award the winners a custom challenge coin.  This will allow you to further your advertising efforts easily and affordably.

Presentation Options For Your Complimentary Challenge Coins

One additional step you can take to impress potential customers is by presenting the complimentary challenge coins in one of the following items:

  • PVC Envelopes (FREE with every order)
  • Plastic Coin Capsules
  • Velvet Bags
  • Acrylic Coin Cases
  • Velvet Coin Boxes
  • Plastic Stands

As noted, custom challenge coins are perfect items to hand out at your grand opening or reopening.  To see examples of some of the coins that we created for customers in the past, visit http://www.challengecoinsrus.com.  In addition to a Free Quote, we offer the following:

  • FREE Artwork & Design With Unlimited Revisions
  • FREE UPS Air Shipping. Guaranteed
  • Delivery in (14) Days Or Less
  • Quality & Workmanship 100% Guaranteed

Using Custom Challenge Coins For Branding Purposes

April 18th, 2011

In the past, challenge coins were predominantly used by the military.  These days,  groups, organizations, and businesses also create and exchange custom coins with their friends, family members, neighbors, employees, and customers.  In addition to being 100% unique, they tend to be valued by the people that receive them.  That is because of the amount of time and skill that goes into creating them.

One look at a custom challenge coin and you will see its fine craftsmanship.  Incredibly detailed and designed in a way that reflects the customer’s interests, these items are unique and distinctive.  People understand the value of the challenge coin by simply holding it in their hand.  They can feel the weight of the metal and trace the raised areas of the coin with their fingertip.

Feelings of Pride and Ownership

Much like a prize winner’s medal, custom challenge coins evoke feelings of pride and ownership.  The people that are awarded them tend to be exceptional in their thoughts and actions.  These tokens of appreciation remain an important part of military culture.    In fact, it isn’t unusual to see different branches being represented in the artwork that we create.

Groups and Organizations As Well As Military Units Use Coins

Different units of the Army, Navy, Coast Guard, Air Force, and Marines often contact us with their design ideas.  So do other types of groups and organizations.  Businesses of all size like to use custom challenge coins for branding purposes.  These memorable items take the place of traditional business cards.  That is because they are truly unique.

Custom challenge coins make a great impression on whomever they are given to.  As stated before, they are as unique as the customers that order them.  They can be single or double sided.  They can also feature a number of identifying marks including the company’s name, logo, email or web address as well as a motto or slogan in an attempt to be distinguishable.

If you want to make a bold statement, you should consider contacting Challenge Coins R Us with your design ideas.  We can come up with the type of challenge coin that makes the competition uneasy.  Call 1-800-953-3607 or email info@challengecoinsrus.com.