Standing Out and Delivering Important Information at Once
Stepping out onto the show floor and seeing the sea of booths lined up, each offering the same promise of potential employment can be daunting. And if you think it’s a nerve wracking sight just for the job seekers at the event, don’t be so sure. For the companies sending representatives, a job fair is a long day of talking to a sea of people, accepting resumes and hoping that your next great employee is found somewhere in the throng of hopefuls. If there’s one thing both the applicants and the employers have in common at these events, it’s the need to stand out from the competition.
The Internet is full of articles featuring steps to take to make sure your company booth gets noticed at a career fair. On one point, a lot of these articles agree: Bringing branded items to the event and handing them out to applicants is a great way to get noticed. In addition to bringing branded items to give away, company reps at a career fair also have to bring business cards, brochures about their company and even job descriptions for the positions they’re looking to fill. What if there was a way to combine all of those items and goals in one place?
Metal Beats Paper
Instead of bringing boxes and boxes of paper with you to the career fair, compile all of the needed information onto one challenge coin and call it a day. It may not seem likely that you could fit the entire contents of a business card, company brochure and job description onto one challenge coin, but after years of creating custom coins, we know a few tricks.
Before getting into the how of it all, consider what it would be like as a job seeker to get a custom coin from a company booth at a job fair. Applicants leave these events loaded down with packets of paper, business cards, t-shirts and more company pens than they could use in a lifetime. Being given a custom coin instead is the sort of thing that will automatically carry increased weight. The increased perceived value of a custom coin, plated as they often are in precious metal, sets them far above any given business card. Because of that value, challenge coins also aren’t likely to be lost or misplaced after the event.
Challenge coins at an event like a job fair are memorable, but what about getting them to contain the needed information? Business card challenge coins are becoming more and more popular. The ability to include contact information on a face of your coin is easy. But in order to include information about job postings or your company, you'll need an added step: Include a QR code on your coin.
Much like the advice given to vendors heading to SHOT Show, having a place to store this information online means it’s easy to direct applicants to the proper site by just having them point their phones at a QR code. As the world continues to move steadily towards a completely digital existence, having paper brochures and print outs of job descriptions is becoming a thing of the past. If other companies at the job fair are still using old techniques, how much more will you stand out from the crowd by embracing the wave of the future?
Introduce a Future Employee to Your Challenge Coin Tradition
If your company already makes use of a challenge coin program for anything from employee recognition to increasing team unity, there inevitably comes a time when that program is introduced to new employees. One of the best aspects of bringing custom coins to your next job fair is that they can serve as an early introduction for your future employee to your company’s unique challenge coin tradition. When an applicant at a job fair receives a custom coin featuring this important information, it primes them for the use of challenge coins within the company when they do get hired.
By bringing challenge coins to the career fair, you ensure your company stands out from the crowd while handing out unique branded items. When you couple those items with QR codes and keep all of your needed information online, you streamline your job fair experience and condense the number of handouts down to one. You also signal to potential applicants that you’re ready for the future.
If you’re ready to upgrade your career fair experience, reach out to us and we’ll help you make that transition.
